Why does good copy matter?
If you don’t want to read the whole blog here’s the TL:DR (read it slowly, so it really goes in because this is important with a capital I):
If your copy isn’t compelling your audience to take an action, what is the point of it?
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Are you worried now? Keep reading.
What is copywriting and why do you need it?
As told by our good friend Wikipedia, copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services.
Different to content writing, which aims to build brand awareness and engagement, copywriting is more about persuading customers to do something. Want your audience to buy a product, sign up for a mailing list or contact you? Then you need impactful copy designed to prompt an action.
You could have the most amazing product or service, but if the way you write about it isn’t engaging or compelling, people might not buy from you. As a business owner, it can be hard to take a step back and see your product or service from your customers’ point of view. You might understand what problem you’re solving for a customer but you need to be able to explain it to them in a simple and effective way — and, like anything else, that isn’t a skill that everyone has!
OK now we know what copywriting is and why it’s important but how can you use a copywriter to help you in your business?
Whether you have a product business or a service business, copywriting can help you engage with your audience in a meaningful way, drive conversions and build trust. Depending on the type of business you have, your brand voice and the needs of your audience, your copy can be fun; playful; professional; friendly; formal; assertive; conversational… the list goes on.
So what can a copywriter do for you?
Product descriptions
Email automations
Sales emails
Website copy
Landing pages
Ads
Not sure if you need a copywriter or a content writer?
Because content writing is more about building brand awareness, you might hire a content writer to put together things like:
Blogs
Newsletters
Case Studies
So now you’ve read to the bottom… do you think you need to up your copy game? Get in touch with us below for a friendly chat. No hard sell, just good advice and support.